How to Sell an E-Book Using Paid Internet Marketing Tactics

If you have the budget for it, you can make use of paid internet marketing techniques to promote and sell your e-book. These will cost you money but they are worth it and you’ll get your investments back provided that you utilize them properly. However, making use of paid methods is a double-edged sword. If you get positive results, then good. But if you get negative results, this could mean losses in your business. But don’t worry because negative results are often the product of sloppy and rushed techniques. If you follow the rules and implement the techniques properly, there is no reason why you shouldn’t get positive results from your efforts.

Here are some of the most common ways on how to sell an e-book using paid internet marketing methods:
1. Pay per click advertising or PPC. The most glaring advantage of this method over the others is that you only pay for your ads when somebody actually clicks on them. This means you don’t have to pay a single cent if nobody clicks on your ads. There are dozens of advertising programs out there that offer PPC services. The most popular of these is Google’s AdSense program. AdSense is the largest PPC service provider out there so it’s probably best that you start with it in promoting your e-book. But before you create your ads, you should research your keywords first. Placing the right keywords into your ads will ensure that your ads appear on relevant sites.

2. Banner advertising. You can in fact create a banner ad using PPC. However, there are advertising companies that specifically offer banner ad services. This internet marketing method is often more expensive because the ads take up more space not to mention the fact that it’s harder to design them. Make sure that your banner ads look enticing enough for people to click on them.

3. Direct advertising. This involves advertising on other websites and blogs without the help of a third party ad provider. You directly contact website owners and bloggers and ask them if you can buy advertising space on their sites. This can be very effective if your e-book belongs to a very specific niche. All you need to do is find the top sites in your niche and work to get your e-book advertised on them.

4. Buy links from websites whose topics are relevant to your book. This is very similar to direct advertising. But instead of buying ad space, you buy a link. The site may have a “recommended links” section or a “blogroll”. Have your website included in these sections by buying a link spot for it.

5. List your eBook in paid online classified ads. These classified ads providers can be in the form of directories, job listings, or PR sites. A lot of online users these days utilize these directories to search for products online. That said, if your e-book is in the listings, there’s a good chance your potential customers will be able to find it.

How to Earn $100 a Day With Article Marketing Like CLOCKWORK (2 Techniques That Work Right NOW)

Is article marketing still a viable way to earn a full time living online? What about if my goals are a bit smaller… and I only need $100 a day to start? Has creating content for off site syndication been discounted by the search engines, or is still a great way to get copious amounts of free traffic that converts like crazy? In this article we are going to take a quick and easy look at how to earn an extra $100 a day using nothing but free content, and answer a few common questions that many newbies have before they begin to boot. Curious to know more? Continue reading as we take a closer look below!

Is article marketing still a viable way to generate traffic, or has it “jumped the shark” in 2012?

Good question! The truth is, I can honestly say that after writing over 6000 articles as of February of 2012 that have generated many millions of new readers, I still start every day with 90 minutes of cold hard content creation. (articles that are explicitly written for the purpose of submitting to the article directories alone)

Why?

Because not only does it still work like gangbusters if you know what you’re doing…..in some niches, including the “entrepreneurial” one, my article traffic is actually doing better than ever!

The EASIEST way to earn $100 a day using content?

Very simple. I’ll give you 2 techniques that work wonderfully well right now, and should continue to work wonderfully well for the foreseeable future as well.

1 – The Big Bully Technique

You simply create as much content, much like what I’m writing right now, as you can and literally try to “intimidate” everyone else in your niche, by sheer volume. You use these articles to drive traffic DIRECTLY to the vendor’s sales page through a root level re-direction. (in other words, you don’t create a landing page yourself, you forward your interested readers directly to the affiliate offer itself if they want to learn more after completing the article)

The key to earning $100 a day? Make it about the MATH and not the marketing. Pick offers that have an EPC of $100 or over, and simply reverse engineer the amount of content you need to create to get 100 visitors or more to the sales page. Easy, right? Very simple…and this is a function of quantity, sheer will and being a “bully” about your niche!

2 – The Content Community Continuum

I call this approach a funny name….simply because of how it works when fully deployed, which is a bit beyond the scope of this article, so I’ll keep this very simple. You create content (much like this article) that is designed to build your community (your list). You then create a product, service or offer around your niche and sell that to your community.

The process funnel is very simple, and can be done without a blog, without social media and without anything other than a simple straight line structure that looks like this:

Articles. Opt ins. Offers.

The key to earning $100 a day? Simply have a premium priced offer that matches a small segment of your communities needs…..and rather than focusing on making a small sale of $100 a day, instead….focus on selling higher end services to a fewer amount of people per month. (but where each transaction has a much higher value)

For example?

3 $997 coaching clients a month is the same revenue as needing to sell 1 $100 eBook a day….and to be totally honest with you, it’s a whole lot EASIER to boot!

Email Or Direct Mail Marketing? Which is Best For Dentist List Marketing?

Email marketing provides the quickest and easiest way to market to your dentist list. If you are concerned about the environment, and want to be green, then email marketing is one way to preserve precious natural resources. But email marketing alone may not be enough to get you the results that you deserve.

Email and direct mail marketing can be a powerful combination of marketing weapons. Email can be delivered quickly and frequently. This is important because it can take 20 or more marketing contacts before a purchase decision is made. A follow-up direct mail piece delivered less frequently can add credibility and sustainability to your marketing message.

Maybe you don’t have a dentist list to market to or maybe your list needs updating. If this is the case, you might consider buying or building a new dentist list.

Buying versus renting

Marketing list providers will either sell you an email marketing list or rent you a list. When you rent the list, you send your marketing message to the list provider and they will email to your list for you. This can be a convenient option if you don’t have time, systems or expertise to do your own mailing.

When you buy an email marketing dentist list, you will actually own and take possession of the list. When you buy an dentist list, you can mail to the list as often as you like. Owning your list also allows you to test your marketing message. Send out test email blasts to smaller segments of your list to see which message pulls the best results.

However, when you own your list you may still need the assistance of a third-party email service. There are several available and, often times, the marketing list provider may provide this service for a fee.

You may think that buying dentist list is cost prohibitive. Many marketers find that the lifetime value of just a few new customers can easily pay for the cost of buying a dentist list. Still, you have options.

Most States have dental licensing boards that have lists of practicing dentists in every county for your state. The lists include the dentist’s name, street and email addresses, phone, and fax numbers. The lists may be free in some states, while others charge a fee.

The lists provided may not be formatted for an email marketing campaign, and you would have to do this yourself-however, software programs are available to purchase that will help with re-formatting the data. You can then create mailing labels for a direct mail marketing campaign. Most word processing program would be sufficient in generating mailing labels.