Baby Boomers – Unstoppable Market That is Cashed Up and Ready to Spend!

One of the keys of generating wealth is discovering market trends and market opportunities that can be acted upon. While it is not always important to be the first to discover the wealth making opportunities, it is important to take advantage of them in the best possible ways. One of the largest market segments currently within the US is the Baby Boomer generation.

Baby Boomer is a term that refers to a person born between the years of 1946 -1964. There are approximately 76 million Baby Boomers within the US alone, presenting a tremendous opportunity for business owners and entrepreneurs.

Here are some ideas on how to take advantage of the market:

# Health Care

As this large market segment ages, one of their primary concerns is and will be health care. Access to quality, affordable health care will be a top priority for many Baby Boomers. Working in or starting a business within the health care field is one of the primary ways to profit from the Baby Boomer opportunity. For example, senior care consultants, health care facilities, long term care facilities and wellness centers are possible considerations.

# Health and Fitness

In addition to traditional health care, the Baby Boomer market is also interested in alternative forms of health and nutrition. Supplements, natural solutions and diet considerations tailored for this market segment are viable possibilities to consider for revenue generation. Websites offering this information are also possibilities for generating online revenue from products and services, ads or even affiliate marketing when they provide strong information to the Baby Boomer market.

# Financial Services

As the Baby Boomer generation continues to age, one of their primary concerns in addition to health care is financial planning. As individuals are living longer and retiring early, it is more important than ever to protect assets and generate income for the duration of an individual’s life. Businesses within the financial field or insurance field are in demand for this age demographic and anything related to the field presents viable business opportunities.

# Travel

A common hobby for retirees is to travel. Travel services both offline and online are possible considerations for revenue generating ideas to target to this market. In addition to travel related services, travel amenities or even accessories are also possibilities. For example, you may offer special luggage or luggage tags, or even specialized packages that are marketed directly to Baby Boomers.

# Volunteer or Fundraising Possibilities

The Baby Boomer generation is fond of volunteering for a variety of causes. So, products or services that donate money to non-profit causes would be a great consideration. While almost any cause is a great opportunity, selecting the most popular organizations or causes to donate for will allow you to have additional visibility for your business efforts.

Also, travel services that organize volunteer vacations either domestically or abroad could be possibilities. Many Baby Boomers are looking to combine their leisure activities with raising money or doing something for those who are less fortunate.

# Vintage Products

Baby Boomers are often fond of items that remind them of their past, or even the time era of their parents. Selling those exact products or products that resemble those brands is an excellent way to profit from this demographic.

# Teaching

Baby Boomers are considered to be a generation of Do’ers. So, they are more likely to continue learning and trying new things than from other generations. Consider offering classes for scrap booking, learning a foreign language or for cooking, marketed to the Baby Boomer generation. You may be able to do this in local retail stores, or at the local college.

Using Direct Marketing to Advertise a Business

Direct marketing advertising enjoys great popularity amongst many business owners around the world. In fact, it remains to be a preferred method of advertising despite the emergence of other new marketing strategies. If you are a business owner, considering this marketing technique, this article was written with you in mind.

Take a look at the following tips on you can use direct marketing advertising to generate positive action from prospective customers.

Understand your market. Defining your target market is just the first step. To be effective in your direct mail marketing campaigns, you need to get to know your niche more closely. Essential demographics such as their age bracket, range of income, profession, status, preferences, and other details can play a big role in putting together your marketing plan. Although conducting market research may require time and money, it is a very important aspect to achieve success in your direct marketing campaigns.

Understand your own business. How well do you know your own company? More importantly, how well do you know your products and services? Can you confidently say that your customers will be 100% satisfied with the products or services you offer?

How do you want your market to perceive your brand name? What kind of image would you like to build in the market? Do you have strengths that can make you rise above your competitors?

The above questions can help you understand your own business. Getting your prospects’ attention can be a difficult task. You need to pick a niche and focus on your chosen market. In preparing your direct mail marketing campaign, see to it that you will be able to deliver your promises. Keep in mind that failing to meet your customers’ expectations can badly affect your company’s image for a long time.

Get your message across. Direct marketing advertising is considered to be the most effective method of reaching out to your target market. Why is this? Because you are actually launching a message to a targeted niche. Each marketing mail is sent to one specific recipient.

By conceptualizing a clear and strong message, you are helping prospective customers to remember your brand and understand the benefits of what you offer. Here again, we cannot overemphasize how important it is to spend time conducting market research.

Furthermore, perfecting a marketing copy that will encourage positive customer response is important. To come up with an effective message, consider who your recipients are and choose words that call to positive action.

In order to make your direct advertising more successful, you need to master the art of persuasion. You must always conduct follow ups with your leads. This means repeating your mail marketing campaign to the same group of market on a regular basis, between intervals. For instance, after a month or a few weeks, prepare to send a new batch of marketing mails to the same market. Lastly, always make sure that you track the results of your campaigns so you can make the necessary adjustments or changes quickly.

Copyright (c) 2010 Luie De Von.

What Is Network Marketing Really?

Network Marketing is a marketing strategy it is a simple strategy based on referral or relationship marketing.

Other forms of marketing are Franchising, Affiliate Marketing, Direct Selling online Marketing and Traditional Retail all of these marketing strategies rewards participants in some way.

Perhaps an over simplistic explanation of Network Marketing is that is based on an agreement you have with a particular company to become an independent distributor who sells or distributes that companies goods and in return the company pays you a commission for the sales you generate.

Plus in Network Marketing your company will pay you a commission on sales generated by other people that you refer to the company, who become part of your team and like you, decide to become an independent distributor of that same company.

So let’s take a look at Network Marketing from a Network Marketers point of view.

Successful Network Marketers will tell you hands down, that Network Marketing provides the best income and lifestyle opportunity compared to anything else in the Market place. It is personally and financially rewarding, your income is virtually uncapped, there are no age barriers, other than to be over 18, there is also no specific tertiary educational requirements and in many cases no geographic boundaries, where ever a company operates you can build your business.

So how does it actually work?

Firstly you must agree to become an Independent distributor of a company. In most cases you will hear about a company from a friend, family member, work colleague or via some form of advertising either on or off line.

The process of joining a company while it may vary a little from one company to another, is essentially a matter of a person nominating or sponsoring you to become a distributor then you pay a nominal joining fee and place an order for products for your personal consumption and you agree to the policies and procedures of distribution for the specific company you have joined, and as is the case with most companies these days you place a monthly auto ship order that comes to you on a set date each month.

Once you have completed your application the person who sponsored you into your business will now work with you or will introduce you to the person and system that will teach you to do everything that you need to do to be successful.

Is there a magic formula that will guarantee your success?

Like all things in life of course there is a success formula it requires mastering the skills you need to master to be the success you see yourself as being. There are thousands of books CD’s DVD’s Blog’s web pages and programmes that will provide you with an exact blue print of how to be successful, but here is the word of warning, it requires hard work, commitment and persistence. Whilst in Network Marketing you are in business for yourself you are not in business by yourself. The person who sponsored you into the business wants to see you succeed because the more successful you are the more potential they have to be successful.

So what do most unsuccessful Network Marketers say about Network Marketing?

It doesn’t work I tried it and it didn’t work for me it cost me a lot of money and I got nothing out of it! I didn’t get rich like they told me I would, I went to the meetings I told my family and friends about it and they didn’t join! So I quit.

Unfortunately the talk of high income levels and luxurious and relaxing lifestyles often lure people to Network Marketing, the sad thing about that is that so many people who join the industry as a result of hearing only the reward side of the business do so to get the rewards not to become a successful Network Marketer. So when they have been in the business for a few months and they are not earning a heap of money they quit!

Network Marketing is a legitimate sound business that has been around since 1945 and it provides a phenomenal opportunity for those who love to help others and are focused on committed to what they do.

It takes time to build a solid business just as it does to gain knowledge and skill in any area of life. if you are seriously contemplating joining the Network Marketing industry I highly recommend you read Robert Kiyosaki’s book The business of the 21st Century, then once you have decided it is really what you want to do look for a product, company and a leader that you can become passionate about working with and get to work.