Marketing the Professional $40-$55 an Hour Tutor

One of the most critical considerations if you’re going to charge a rate of $40-$55 an hour as a tutor is the marketing plan. How will you let everyone know about your great tutoring service? Well, let me show you.

Why do we market?
Simple answer to a simple question: We market so that people know about our business and use our services.

Who do we tutor?
The conventional target market for a tutoring service is the following: K-12 private and public school students. However, this is not the only market that needs tutoring. Do you have a large college population in your region? You may want to market your services to them as well.

What do we tutor?
You can tutor Math, Science, English, History, Foreign Language, Standardized Test Preparation, etc-anything and everything that a student could potentially need help in. There are a host of Standardized Tests aside from the ACT/SAT including: GMAT, GRE, LSAT, GED, TOEFL, AP, etc.

How do we Market to our Chosen Demographic?
Once you have pinpointed your target market, it’s time to consider how to reach that demographic. There are an assortment of marketing methods that you need to be aware of in considering how to reach your demographic. Here are four good mediums for marketing your service:

#1: Newspaper AD–Have a well-developed, professional banner ad in your local newspaper advertising your tutoring service. Run this ad on a consistent basis for 6 months to a year tracking how many customers have called you from looking at your newspaper ad.

#2: Direct Mailing–A direct mail-out is a fast and inexpensive way to reach your target audience. Call a direct mailing house to do a search for all homes with high school age students in your zip code. Then do a mail out. If it’s ACT/SAT time of the year, make ACT/SAT preparation your top priority in your mail out.

#3: Brochures–Leave professional brochures at your pediatrician’s office, dentist’s office, toy store, etc., anywhere and everywhere where moms and dads of school age children congregate. Of course, you must ask the owners of these facilities permission to leave the brochures before doing so.

#4: Give Speeches-PTA groups, Churches, and business groups always welcome guest speakers. Faculty in-service meetings are also a good place to give a guest lecture.

I hope this has been a helpful article on how to market yourself as a professional $40-$55 an hour tutor. Good luck!

Robert Weigel tutored on the side for $40 to $55 an hour during the recession. He was overloaded with requests for tutoring so that he had to hire tutors to work for him. Eventually, his tutoring-on-the-side became a $100,000 part-time business.

He is the author of How to Tutor for Cash Ebook which is available at

Direct Sales Training – Are You Smarter Than a Junk Dealer?

Most of us balk at being called a junk dealer, but follow along with me.

One of Napoleon Hill’s stories in “Think and Grow Rich” made me consider how many of us aren’t even good junk dealers. Sometimes you think you’ve hit the mother load in your business – a great customer, a superstar recruit, the next big promotion – and then something happens and you call it quits. You figure you’ve tried EVERYTHING and NOTHING WORKS. You think it’s not meant to be, so you give up hope and give up striving.

Guess what? You’re right. You’re also wrong.

In Hill’s story, a man “was caught by the ‘gold fever’ in the gold-rush days, and went west to DIG AND GROW RICH”. His hard work proved his claim to be the richest in Colorado, and after more time, sweat and money, they reached a break-even point with the venture.

And then the vein was lost.

Oh, they kept drilling, digging, searching, and scrambling to find the vein, but invariably, as most sad stories do, this one ends with the decision to give up, sell everything and return to the life he once knew.

But for one savvy junk dealer, this is not a sad story.

You see, he bought all the equipment from the man for pennies on the dollar and then made a brilliant decision: he hired an expert to advise him on what to do next.

After crunching a few numbers, the expert said that the first man’s didn’t know what he was doing. In fact, ‘his calculations showed that the vein would be found just three feet’ away from where the first man quit.

The junk dealer became ridiculously successful mining millions from the very vein that was thought “lost” by the first man.

One man’s trash is truly another man’s treasure.

Now the first man didn’t “just quit”. He kept trying for months after he first struck gold. Had he sought expert help, though, he could have saved himself a ton of time, money, energy and the humiliation of apparent failure.

Do you think you’re smarter than a junk dealer?

No doubt the first man thought he knew exactly what he was doing – and that he was doing it right. He did strike gold in the first place. He was successful at first, wasn’t he?

How could a junk dealer know more than he did about mining gold?

The point is the junk dealer didn’t assume he knew more than anyone. He sought out an expert to handle the details he was unclear about. As a result, the price he paid for that wise counsel paled in comparison to the great riches he mined from his claim.

Many times MLM and Direct Sales reps do the very same thing: struggle for months with what you THINK you know to be the gospel truth about running your business. You might even listen to a few voices in your up-line that offer advice to you about the best methods of prospecting. But are they truly experts? Nope. They should be experts on running their business, NOT running YOUR business. Just because they’ve been successful in the past doesn’t mean their advice will serve YOU in the present – or even into the future.

This is a CRITICAL mistake that so many people in this business make.

It is unreal how many people say “I just do what my up line tells me” blindly obeying every command from their up line. Lest you think I’m being one-sided here, it’s even MORE unreal to me how many people choose to ignore completely the advice their up line gives them, and then struggle to be successful, ultimately quitting because “that MLM stuff doesn’t work”.

So what should you do? Be at least as smart as a junk dealer.

Don’t assume you know everything – you don’t or you’d be at the top of your pay scale in your company.

But don’t assume your leaders know everything either. They can’t possibly be expected to know everything under the sun about running your Direct Sales business – chances are good they built most of their “empire” using outdated tactics that barely work for them anymore. There’s no way they have time to learn Internet Marketing Strategies, Direct Response Strategies, Bulk Mail strategies, P2P Strategies, and any other strategies that come down the pike in the next 5-10 years. At best, they’ve picked up a few things that work for them, but that doesn’t guarantee it’ll work for you.

Don’t be afraid to ask for expert advice. And don’t be afraid to invest in your business education. Experts are rarely free, but their advice is sound and usually guaranteed for the price you pay. And the cost of that investment always pales in comparison to the return on the knowledge you’ve gained.

Baby Boomers – Unstoppable Market That is Cashed Up and Ready to Spend!

One of the keys of generating wealth is discovering market trends and market opportunities that can be acted upon. While it is not always important to be the first to discover the wealth making opportunities, it is important to take advantage of them in the best possible ways. One of the largest market segments currently within the US is the Baby Boomer generation.

Baby Boomer is a term that refers to a person born between the years of 1946 -1964. There are approximately 76 million Baby Boomers within the US alone, presenting a tremendous opportunity for business owners and entrepreneurs.

Here are some ideas on how to take advantage of the market:

# Health Care

As this large market segment ages, one of their primary concerns is and will be health care. Access to quality, affordable health care will be a top priority for many Baby Boomers. Working in or starting a business within the health care field is one of the primary ways to profit from the Baby Boomer opportunity. For example, senior care consultants, health care facilities, long term care facilities and wellness centers are possible considerations.

# Health and Fitness

In addition to traditional health care, the Baby Boomer market is also interested in alternative forms of health and nutrition. Supplements, natural solutions and diet considerations tailored for this market segment are viable possibilities to consider for revenue generation. Websites offering this information are also possibilities for generating online revenue from products and services, ads or even affiliate marketing when they provide strong information to the Baby Boomer market.

# Financial Services

As the Baby Boomer generation continues to age, one of their primary concerns in addition to health care is financial planning. As individuals are living longer and retiring early, it is more important than ever to protect assets and generate income for the duration of an individual’s life. Businesses within the financial field or insurance field are in demand for this age demographic and anything related to the field presents viable business opportunities.

# Travel

A common hobby for retirees is to travel. Travel services both offline and online are possible considerations for revenue generating ideas to target to this market. In addition to travel related services, travel amenities or even accessories are also possibilities. For example, you may offer special luggage or luggage tags, or even specialized packages that are marketed directly to Baby Boomers.

# Volunteer or Fundraising Possibilities

The Baby Boomer generation is fond of volunteering for a variety of causes. So, products or services that donate money to non-profit causes would be a great consideration. While almost any cause is a great opportunity, selecting the most popular organizations or causes to donate for will allow you to have additional visibility for your business efforts.

Also, travel services that organize volunteer vacations either domestically or abroad could be possibilities. Many Baby Boomers are looking to combine their leisure activities with raising money or doing something for those who are less fortunate.

# Vintage Products

Baby Boomers are often fond of items that remind them of their past, or even the time era of their parents. Selling those exact products or products that resemble those brands is an excellent way to profit from this demographic.

# Teaching

Baby Boomers are considered to be a generation of Do’ers. So, they are more likely to continue learning and trying new things than from other generations. Consider offering classes for scrap booking, learning a foreign language or for cooking, marketed to the Baby Boomer generation. You may be able to do this in local retail stores, or at the local college.