Email Or Direct Mail Marketing? Which is Best For Dentist List Marketing?

Email marketing provides the quickest and easiest way to market to your dentist list. If you are concerned about the environment, and want to be green, then email marketing is one way to preserve precious natural resources. But email marketing alone may not be enough to get you the results that you deserve.

Email and direct mail marketing can be a powerful combination of marketing weapons. Email can be delivered quickly and frequently. This is important because it can take 20 or more marketing contacts before a purchase decision is made. A follow-up direct mail piece delivered less frequently can add credibility and sustainability to your marketing message.

Maybe you don’t have a dentist list to market to or maybe your list needs updating. If this is the case, you might consider buying or building a new dentist list.

Buying versus renting

Marketing list providers will either sell you an email marketing list or rent you a list. When you rent the list, you send your marketing message to the list provider and they will email to your list for you. This can be a convenient option if you don’t have time, systems or expertise to do your own mailing.

When you buy an email marketing dentist list, you will actually own and take possession of the list. When you buy an dentist list, you can mail to the list as often as you like. Owning your list also allows you to test your marketing message. Send out test email blasts to smaller segments of your list to see which message pulls the best results.

However, when you own your list you may still need the assistance of a third-party email service. There are several available and, often times, the marketing list provider may provide this service for a fee.

You may think that buying dentist list is cost prohibitive. Many marketers find that the lifetime value of just a few new customers can easily pay for the cost of buying a dentist list. Still, you have options.

Most States have dental licensing boards that have lists of practicing dentists in every county for your state. The lists include the dentist’s name, street and email addresses, phone, and fax numbers. The lists may be free in some states, while others charge a fee.

The lists provided may not be formatted for an email marketing campaign, and you would have to do this yourself-however, software programs are available to purchase that will help with re-formatting the data. You can then create mailing labels for a direct mail marketing campaign. Most word processing program would be sufficient in generating mailing labels.

What You Need to Launch a Successful Direct Sales Home Business

These days, there are a lot of direct sales business opportunities that you can start from home. The low start up cost and flexibility are attractive to business seekers. With less than $100 you’ll be in business within minutes. Some are even free to join.

Not everyone who starts a direct sales business is interested in building it big. Some are only interested in the product discounts. Some are hobby-ists and signed up for the fun of it. And some are serious business builders looking to earn a significant income.

Depending on what your financial goals are – once you’ve decided to join the direct selling industry, here are some vital things to keep in mind.

If you are serious about building it big, you’ll need to learn these three principles if you want to be a direct sales superstar.

#1 Entrepreneurial Mind-Set

Before you can succeed in business, you’ll need to adopt the entrepreneurial mind-set. If you’ve never been in business before, you’ll have to transition your thinking from an employee mind-set, to an entrepreneurial mind-set.

The first thing you need to adopt is patience while you ramp up your business. Having the self-motivation to work your business daily, the discipline to do what needs to be done, and the patience and trust that the rewards will come, is a huge mind-set shift.

Without this self-belief, you’ll sabotage any progress you’ve made, and eventually quit your business.

#2 Marketing Skills

The biggest mistake direct sellers make is leading by “sharing the products”. Products don’t sell themselves – marketing does. This isn’t the same as lack of enthusiasm. Enthusiasm is important but you can’t sell based on excitement alone.

Every successful company comes down to how strategic their marketing plan is in reaching their target audience.

Every successful product comes down to marketing. Just think of Apple and what Steve Jobs has done for iPod, iPhone, etc.

If no one knows about your products or business, you’re not in business. And this is the #1 reason why most direct sellers don’t succeed because it’s not lack of enthusiasm.

Most people that signed up already love their company products. Most people fail because they don’t know how to market their business beyond the old school method of selling to their “warm market”.

What Does this Mean for You?

Because you can’t build a sustained business from selling only to the people you know. You’ll need to learn marketing skills, specifically online marketing skills, in order to promote your business and attract new leads.

With cheap technology and the ease of using the internet – marketing online is where business is being done. The internet has completely changed the marketplace and everyone is online. People go online if they need to find a product or search for a business to start.

Recurring Income

Loving the products is important but as a business, you need recurring income, otherwise you’re forced to look for new business to generate consistent cashflow. That’s the difference between working hard versus working smart.

If you’re selling non-consumable products, make sure these are big ticket items so you can earn the highest commission. It’s a lot harder to find new customers than having customers that make repeat purchase on a monthly basis.

With so many direct sales companies to choose from, it’s in your best financial interest to match your interest with products that are consumable so that you can generate a consistent cashflow. If you’re selling home decor or jewelry, it’s tough to generate monthly sales.

With these three principles in mind, you’ll be more prepared and know what to expect in your new direct sales business. Preparation is key to your success.

How to Make Your Next Email Marketing Campaign a Success

Email marketing campaigns still offer one of the best ROIs out there. They’re cost-effective and provide one of the best lead-generation tactics available. The best email marketing programs can pull up to a 30% rate compared to just 2-3% for direct mail. Before you rush out to implement your next campaign though, first employ a little strategy.

The good news is you don’t have to put together a full-blown email marketing plan in order for your next campaign to be effective, but you should define the following before you get started:

Who is your audience, and what do you want them to do? How well do you know your audience? Can it be broken down into subgroups? If so, maybe they aren’t all legitimate prospects for your next campaign. This really comes down to your in-house list keeping. The more information you have on your customers and their interests, the better. Beyond that, what’s your call to action? It can often help to have more than one. For example, “Click here to buy our latest widget” can be your main CTA, but you could also follow it up with “Click here for more information”. Once they’ve clicked through, you’ve established interest, and can follow up on the lead.

What tools other than email do you use? The best marketing campaigns are integrated because they take a holistic approach. They’re more interesting, impactful, and typically have higher response rates, which translates to more leads. In addition to your email campaign, you might try a direct mail postcard with an offer, or purchase pay-per-click advertising and post to your Facebook fan page. The important thing to keep in mind here is that your campaign should have a unifying look, feel, message and offer.

Outline the executional details. What software program will you be using to send your email campaign? What will your subject line, your lead-in and your offer be? How much do you have budgeted? All are good to know, as they can directly effect your results. Another good question to ask is what kind of response you’re anticipating. If it’s a lot you’ll probably want to implement an autoresponder with a form response that promises a more detailed response within 24 hours. Today’s consumers expect this kind of service and without one you could actually do more harm than good.

Establish a goal and tailor your program to meet it. In order to measure a campaign’s success it’s necessary to have a clear goal. If yours is to increase awareness you could measure success by adding, say, 200 new emails to your list in one month. Click-through ratios are another way to measure success.

Establish a time frame for your program. You might want to send out multiple emails. For example, if you’re running a special for the month of April, you could send one out at the end of March alerting your customers and prospects to it, and then follow up with emails every week. It’s a good idea to test the campaign’s success along the way using the metrics you’ve established above. If you’re not getting the click-throughs you would like, for example, try revising your subject line, lead-in, or even improving on your offer.

The most important part of your strategy is having a clear sense of your objectives. Each tool you use is a tactic; your plan should connect how each tactic delivers on each objective.

Also, keep in mind that by far the two most important factors are your offer and the list you use. No matter how good your execution, you won’t be able to sell lipstick to, for example, male basketball players.

Resources: If you have an in-house, opt-in email list that needs some attention, check out LISTSERV email list management software. There’s even a free version for lists under 500 addresses.

Template Zone provides hundreds of customizable HTML email templates you can use to send out through an email service provider like ExactTarget or Constant Contact.

If you don’t have a privacy policy on your site explaining what you’ll do with people who decide to opt-in to your email list, you need one. You can create one at GeneratePrivacyPolicy.com.

Summary Plan your marketing campaign carefully against set objectives. Measure how the actual response compares to your planned response. Test one variable of your email program at a time. Each time you send out an email program tailor it to include all the feedback you have received from prior emails. This cycle will ensure that your program continuously improves.