Do You Really Know What Business Marketing Is?

There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?

Do you fully understand all the processes involved and how to best apply them to your company? When all the cards are on the table, most small-to-medium businesses don’t. Or at the very least, they understand these concepts.

What Is Business Marketing?
Everything a business does, everything you do to sell products and services – is marketing. Every decision you make, if it’s about how to put your products or services in the hands of consumers, is business marketing.

The foundations of marketing are relatively easy to explain and understand. But mastering these essential concepts can mean the difference between success and failure.

You don’t have to micromanage all marketing that your business does. In fact, it’s probably a good idea to hire a professional. However, that doesn’t replace the need to have a solid knowledge of marketing strategy. Business owners should always have a proactive role in their company’s marketing tactics.

Essential Components of a Good Marketing Strategy
Not all marketing concepts will apply to every business. Some will be more relevant than others, but as an entrepreneur you should be familiar with all of them.

Inbound Marketing
Think of inbound marketing as your workhorse.

It’s a set of marketing tactics designed to maintain a steady influx of customers into your sales process. This isn’t about pushing your brand to generate leads or direct conversion.

Inbound marketing uses various channels in creative ways to reach as many people as possible. Tools such as SEO optimization and social media channels are ideal for this type of marketing. The goal is to drive high volumes of quality traffic that can convert through brand engagement in the long run.

Direct Marketing
If inbound marketing is your workhorse, think of direct marketing as your racehorse.

Direct marketing includes sales tactics designed to produce an instant response. Things like calls to action in online or broadcast media fall into this category.

Regardless of what else you do, direct marketing is an important part of any marketing strategy. It allows you to instantly measure success or failure based on response rates.

Knowing how people are responding to one offering versus another is crucial.

Outbound Marketing
This is where the rubber really meets the road.

In outbound marketing, you’re reaching out to prospects and basically saying “buy from me.” This is typically what people think of when they hear the word marketing.

Outbound marketing includes sales calls, print ads, broadcast ads, door-to-door sales and much more. Any activity in which you’re reaching out to potential customers with an offering figures into this definition.

Though a staple in countless marketing strategies, it’s not very effective. It’s hard to figure out if it’s really working and people are getting savvier and blocking the majority of this type of marketing.

Content Marketing
This is the new-old way to market.

Most smart businesses realize that people are OK with marketing, as long as they get something in return. For example, if you create great content, consumers will be happy to hear from you.

Therefore, every channel you have should start by giving value in return for your customers’ attention.

Social Media Marketing
It is inescapable, omnipresent, and pervasive.

Marketing is about getting attention. If you can’t get people’s attention, you have no one to market to.

The biggest attention vacuums nowadays are social media platforms. It goes without saying that any marketing strategy that doesn’t include social media, is off to a bad start.

Start with Solid Foundations
Each of these components has its own place in the puzzle. Some may be more important to your business than others. But only by understanding them all can you find your way out of the marketing madness.

Don’t be a passive business owner. Take charge of your marketing strategies and stop wasting resources on marketing that doesn’t deliver.

How are sarees created?

Sarees in Sri Lanka can be created using many different dyes and fabrics, but each material has its own unique qualities that make it stand out among others. For example, silk sarees in Sri Lanka, create an elegant look while cotton sarees offer more casual wear for everyday use.

The process of making a saree begins with the selection of the fabric. The cloth is typically sourced from local markets or textile mills, and then it is either batik printed or hand-loomed using traditional methods. Once the cloth has been prepared, it is cut into specific dimensions depending on the style of saree that is being made. Next, the borders are stitched together to form a tube shape, and then pleats are created along one edge of the fabric. After that, the other end of the fabric is tucked in and sewn shut so that it forms a complete circle. Creating designs on the saree fabric is a time-consuming process that can take several days to complete. First, the cloth is dyed in different colours. Finally, any embellishments such as sequins or lace are added to finish off the look of the saree.

The saree is a very elegant and stylish type of women’s attire which can be worn for any occasion, depending on the fabric and the intricacy of the embroidery or prints. From workwear to formal attire, the saree has certainly taken its place among society today, making it one of the most sought after women’s clothing in South Asian countries.

Marketing Tips and Secrets – Part 2

So I assume that most of you have read part one of this article and have all the techniques mastered. I am guessing they have helped you increase your sales tremendously. From here we are going to go over some of the details.

1. If you remember in the first article, I told you to always place your product into the hands of the potential consumer. But what if you have more than one product. Let’s say you have three separate products. Always start with your mid-priced item. If this person buys this item then move on to the higher priced item. If not then try the lower priced item.

2. You are going to get four types of people. The Buyers, The No’s, The lookers, and The hagglers. Never show the lookers more than two items. If they are not interested just move on. Do not get haggled; remember you are offering a great deal already. If they are not convinced of this, they aren’t buying.

3. Don’t scare people. Learn how to present your pitch in a friendly inviting tone. Be funny if you want to. Just don’t be offensive. Try to dress nice and chew gum when possible. No one likes talking to someone with bad breath.

4. To spark interest in your product Keep a display model out of the case so you can show it. For Example I was once selling calculators than unfolded with the push of a button. I would put it in someone’s hands and watch their amazement as it opened.

5. I want to leave you with a personal people grabber I use. Ask, “Have you got one yet” people will normally say, “what” and now you have a catcher ready to receive your pitch.

This is a short article; however combined with article one you will be able to find tune your marketing skills. Never give up, if you follow these methods you are guaranteed to succeed.