No BS Grassroots Marketing Inconvenient Truth 9 – Billboards Are Only Useful If You Can Read Them

Billboards are only useful if drivers can read them. Limit the copy to no more than three elements, six words, clean type, and a simple, easy-to-understand message. If you can’t do that, don’t waste your money.

The grand-daddy of outdoor advertising are the billboards. Billboards make impact, no doubt. It can be a very creative medium.

The only issue in question is if whether you can buy your billboards so that you get a good return. Billboards can be expensive. If you have a location that has high visibility, a billboard can help direct traffic to you.

But to bring in paying customers, is your money better spent elsewhere?

The only way to know for sure is trying and tracking.
Some times the price of the boards is negotiable and sometimes they’re not. Plus you have to consider the cost of production as well. Currently the standard is to produce your message on vinyl, which could cost you as much as a month or more of the board itself.

Location is important

Location is important as well. Usually the billboard companies price their boards on what they call a Gross Rating Point or GRP Showing. This term has no relation to the GRPs used in broadcast advertising. One rating point equals 1% of the market’s population. What you want to find out is the Annual ADT (Annual Average Daily Traffic.) This is the total number of vehicles passing the location in 24 hours based on counts taken over an entire year. Like in broadcast, you can figure out your CPM (cost per thousand) based on the relationship of the ADT to the price.

Also, consider doing a pre-ride. Drive by each location you’re considering to evaluate the approach. This is the distance measured along the line of travel from the point where the billboard first becomes fully visible to the point where the copy is no longer readable. See if there are any obstructions that may cut down on the visibility of your board.

If it’s winter, anticipate leaves on a nearby tree in spring. If its summer, anticipate earlier sun down on the drive home from work.

Are those boards lighted, and if so, at what time are the lights set to come on? Drive the locations during rush hour in each direction. See how much time people are spending at that location.

Here are a few important questions to consider:

Are they driving into the sun and therefore not seeing your board?
Is traffic flow unencumbered so there is less time looking billboards?
What else is at that location that is competing for the driver’s attention?
It could be other boards, signage, displays, scenery, etc. As long as you’re going to make a sizable investment, it’s best to know exactly what you’re getting for your money.

If you can’t get the billboard company to come down on the price, see if they have some not-so-desirable locations that they’re having trouble selling (usually in non election years). To create additional exposure, ask for some bonus boards, but you want them after your main campaign is running so you can use the existing vinyl instead of paying for extra.

Post Billboard Strategies

What do they do with the vinyl after the campaign is over? It could make a very interesting backdrop for a trade show booth, or perhaps it could be installed on the side of your building, if permitted.

More elaborate versions of billboards are wallscapes and spectaculars. Wallscapes are advertisements painted directly on building walls. Some walls can accommodate vinyl facings that are secured in a frame. Both have large-scale exposure and high visibility to vehicular and pedestrian traffic. They are generally geared for high density areas like downtowns.

Spectaculars are usually larger than 14′ x 48′ and positioned at prime locations in a market. Both require custom designing and are intended for long-term exposure. Obviously they are very costly so you have to evaluate very carefully what you’re objectives are in choosing this type of outdoor medium.

Bottom Line – You can get Free Instant Access to all 10 of the No BS Grassroots Marketing Inconvenient Truths when you visit [http://GrassrootsMarketingBonus.com].

And if you like the tips in these Inconvenient Truths, your are going to love Dan Kennedy and his co-author Jeff Slutsky’s new book “No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide To Growing Sales and Profits of Small Businesses.”

Using Internet Direct Mail To Increase Your Company’s Profits

“I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses…Internet Direct Mail.

One of the most common mistakes many businesses make is putting up a website and then sitting around biting their nails waiting for people to come. This approach isn’t going to work. If you want people to visit your site, you’ve got to make it happen. And sending an e-mail invitation is one of the best ways to build website traffic and boost your company’s profits.

Of course, sending an e-mail to a random group of people asking them to “please come and visit our site,” isn’t going to work very well either. You need to get your e-mail to the right people and then give those people a reason to visit, or they won’t bother. The most effective way to achieve a high response to an e-mail marketing campaign is to follow these guidelines:

Identify Your Customers. Many companies make the mistake of creating an impressive e-mail marketing campaign and only think about exactly to whom they’re going to send it to at the last minute. Yet, choosing the right customers accounts for approximately 40 percent of the success of any marketing strategy.

Get your message into the right hands by using a mailing list. You can begin with your own in-house list–made up of people who have bought or shown an interest in buying from you in the past, and have specifically requested to receive information. Once you’ve compiled your list the success of your campaign will then depend on how you format your email.

The From Line. Think carefully about how people will react to the e-mail address that will appear in the from line. This address acts as a filtering devise for recipients and many will instantly delete your email if they don’t recognize the person who sent it, or feel that it isn’t legitimate.

The Subject Line. Avoid using the word free or save in the subject line. Many Internet users have spam filter software, which they set to instantly delete any message with these words included. Use short statements that tease the reader similar to those used in traditional printed direct mail.

The Headline. Begin your message with a powerful headline or lead sentence and identify the benefit to recipients right up front.

Offer Incentives. To boost your e-mail’s response rate present a free offer that can only be accepted if the prospect visits your site. Other options include offering the recipient $10 off or a 20% discount, free information such as newsletters and articles, or free shipping. If you can’t think of a free offer (you can) still stress the benefits of your site: money saving ideas, tips or news, links to useful resources etc. Don’t make these offers exclusive to the reader. Instead encourage them to forward the email to friends and colleagues. Try something like this: “Give this special offer to your friends by forwarding them this e-mail now. They’ll be glad you did!”

The Hook. State your offer in the first paragraph and provide an immediate response mechanism. Clicking on a link connected to a web page appeals to Internet users with short attention spans. Another option that works well is to encourage the recipient to pick up the phone and dial a toll-free number. Some companies are now building an online response form into their e-mail messages. These encourage the recipient to fill in their name, address, company, e-mail, phone number and any other information in the blank field and then hit a send button.

The Body. Keep the body text short and conversational. Short paragraphs and wide margins make your email easier to read. At the close of the e-mail provide another link and repeat your offer again.

Include a Call to Action. Make sure your email tells your reader about the benefits of your product or service and gives him enough information to make a decision. Then tell him clearly and simply what you want him to do: visit your web site, sign up for a newsletter, renew a subscription. Finally, get him to act NOW! Because if he doesn’t click on your link right away, he probably never will.

Opt in, Opt Out. The two rules of email marketing are to always mail only to opt-in lists (a database of e-mail addresses that have been willingly submitted as a request to receive information). And to make sure you provide a mechanism for recipients to opt-out. The former is easy–only e-mail to genuine opt-in lists. For the latter include a paragraph at the end of your email that tells the recipient how to opt-out. Never send an e-mail without including an opt-out option. In addition new Can-Spam legislation requires that a physical postal address be included in your mailing. Follow these simple rules because you do not, I repeat, do not want to be labeled a spammer.

HTML versus Plain Text. Deciding whether to use plain text or HTML primarily depends on what you’re selling. For example, if you’re selling clothing or CDs, the graphic format of HTML allows recipients to see pictures of the product and tend to be more captivating. If in doubt offer two lists: one in plain text and the other in HTML. That way you can let your subscribers decide.

What Response Can You Expect. A recent survey of advertisers conducted by the Direct Marketing Association found that e-mail marketing was the strongest (compared to several other forms of advertising) in customer retention, and generated the most online traffic. In addition, research suggests that email marketing typically delivers twice the response rate of paper direct mail at about half the cost.

What Is Network Marketing Really?

Network Marketing is a marketing strategy it is a simple strategy based on referral or relationship marketing.

Other forms of marketing are Franchising, Affiliate Marketing, Direct Selling online Marketing and Traditional Retail all of these marketing strategies rewards participants in some way.

Perhaps an over simplistic explanation of Network Marketing is that is based on an agreement you have with a particular company to become an independent distributor who sells or distributes that companies goods and in return the company pays you a commission for the sales you generate.

Plus in Network Marketing your company will pay you a commission on sales generated by other people that you refer to the company, who become part of your team and like you, decide to become an independent distributor of that same company.

So let’s take a look at Network Marketing from a Network Marketers point of view.

Successful Network Marketers will tell you hands down, that Network Marketing provides the best income and lifestyle opportunity compared to anything else in the Market place. It is personally and financially rewarding, your income is virtually uncapped, there are no age barriers, other than to be over 18, there is also no specific tertiary educational requirements and in many cases no geographic boundaries, where ever a company operates you can build your business.

So how does it actually work?

Firstly you must agree to become an Independent distributor of a company. In most cases you will hear about a company from a friend, family member, work colleague or via some form of advertising either on or off line.

The process of joining a company while it may vary a little from one company to another, is essentially a matter of a person nominating or sponsoring you to become a distributor then you pay a nominal joining fee and place an order for products for your personal consumption and you agree to the policies and procedures of distribution for the specific company you have joined, and as is the case with most companies these days you place a monthly auto ship order that comes to you on a set date each month.

Once you have completed your application the person who sponsored you into your business will now work with you or will introduce you to the person and system that will teach you to do everything that you need to do to be successful.

Is there a magic formula that will guarantee your success?

Like all things in life of course there is a success formula it requires mastering the skills you need to master to be the success you see yourself as being. There are thousands of books CD’s DVD’s Blog’s web pages and programmes that will provide you with an exact blue print of how to be successful, but here is the word of warning, it requires hard work, commitment and persistence. Whilst in Network Marketing you are in business for yourself you are not in business by yourself. The person who sponsored you into the business wants to see you succeed because the more successful you are the more potential they have to be successful.

So what do most unsuccessful Network Marketers say about Network Marketing?

It doesn’t work I tried it and it didn’t work for me it cost me a lot of money and I got nothing out of it! I didn’t get rich like they told me I would, I went to the meetings I told my family and friends about it and they didn’t join! So I quit.

Unfortunately the talk of high income levels and luxurious and relaxing lifestyles often lure people to Network Marketing, the sad thing about that is that so many people who join the industry as a result of hearing only the reward side of the business do so to get the rewards not to become a successful Network Marketer. So when they have been in the business for a few months and they are not earning a heap of money they quit!

Network Marketing is a legitimate sound business that has been around since 1945 and it provides a phenomenal opportunity for those who love to help others and are focused on committed to what they do.

It takes time to build a solid business just as it does to gain knowledge and skill in any area of life. if you are seriously contemplating joining the Network Marketing industry I highly recommend you read Robert Kiyosaki’s book The business of the 21st Century, then once you have decided it is really what you want to do look for a product, company and a leader that you can become passionate about working with and get to work.