Online Marketing Blog: The Benefits Of Blogging

Blogs are first intended as means of expressing one’s thoughts and opinions. Then, they gradually became a tool for publicity for celebrity and paparazzi. Later, blogs were picked up by the business world and used as a tool to promote their sites, create more online presence, and expand their businesses. From simple web pages, blogs have become an important online marketing instrument that can benefit both small and large businesses. Here are the benefits of blogging in online marketing:

Brand Building
A marketing blog builds your brand as easy as making one post per day. Blogs help you to generate not only online presence, but also brand recall, making it possible for your business to become known to whoever has access to the internet.

SEM or Search Engine Marketing
Blogging is a great way to generate organic traffic and a great way to directly communicate with your clients, but more importantly, if you are running a marketing campaign, it helps you generate traffic.

Inexpensive
Blogs are generally very cheap compared to other online marketing campaigns. You can just hire one blogger who will maintain one or many blog sites as well as update contents daily. Or, you can simply write one blog per day about your business and it will easily build online presence and reputation. And as long as blogs stay live, your content is valid and can be picked up for many years to come.

Accessibility
Users do not need to sign up to view your site. They can open, read, write comments, and get information easily without the time consuming process that is more common with other marketing tools like online forums.

Direct link to customers
Other forms of marketing tools do not quite match the power of blogs. Because your clients can post comments in blogs anytime, businesses can get instant feedback and can send messages back to the clients to provide answers to their queries. This makes the business more connected to the customers, providing a sense of personalized service.

Reputation building
Image is crucial to any brand. Any problem of your company or complaint raised by customers can be damaging to your business. If not addressed as quickly as possible, your reputation will suffer. Blogging helps your clients to discuss these issues directly to the business. You can then send replies to your clients addressing these issues right away, protecting the business from any damage that may result from any unresolved or unaddressed concerns.

Pros of Email Marketing

Often, reports bring forth that email marketing is just next to search engine marketing in terms of generating revenue. Email marketing is the internet counterpart of traditional direct marketing which used to overwhelm post boxes almost everyday with bunches of sale coupons, merchandising pamphlets, and sale slips.

There are certain advantages of email marketing in comparison to traditional direct marketing. They are discussed as follows:

1. An exact return on investment can be tracked with respect to email marketing. Often such return has proven to be pretty high if it has been done properly. On the contrary, probability of successful reaching of postal mails exactly to the customers addressed is always lower; the cost of tracking successful mail sending to customers is higher than that of sending emails; hence calculation of return on investment is difficult and happens to be lower than that of sending emails.

2. There is always a scope for customers to choose whether they want email promotions or not. For that, the customers are offered to register with advertiser and subscribe to merchandise promotions. Thus, the number of unsolicited mails in customers’ inbox can be reduced. On contrary, traditional business promotional mails have never offered customers’ with flexibility of choosing to be informed or not.

3. Email promotions have greater possibilities of success than traditional direct marketing through postal mails as more than half of Internet users check or send email on a typical day. Thus, they get sufficient time to ponder over the promotion and decide about their purchases and also disseminate the information about the marketing email while socializing. But, most of the consumers open mailboxes at the end of the day. Therefore they get scant time for considering merchandises, deciding purchases or disseminating the informing of the merchandising mail to others.

That is why businesses prefer email marketing over traditional direct marketing using postal system. Such preference helped email marketing to thrive.

Baby Boomers – Unstoppable Market That is Cashed Up and Ready to Spend!

One of the keys of generating wealth is discovering market trends and market opportunities that can be acted upon. While it is not always important to be the first to discover the wealth making opportunities, it is important to take advantage of them in the best possible ways. One of the largest market segments currently within the US is the Baby Boomer generation.

Baby Boomer is a term that refers to a person born between the years of 1946 -1964. There are approximately 76 million Baby Boomers within the US alone, presenting a tremendous opportunity for business owners and entrepreneurs.

Here are some ideas on how to take advantage of the market:

# Health Care

As this large market segment ages, one of their primary concerns is and will be health care. Access to quality, affordable health care will be a top priority for many Baby Boomers. Working in or starting a business within the health care field is one of the primary ways to profit from the Baby Boomer opportunity. For example, senior care consultants, health care facilities, long term care facilities and wellness centers are possible considerations.

# Health and Fitness

In addition to traditional health care, the Baby Boomer market is also interested in alternative forms of health and nutrition. Supplements, natural solutions and diet considerations tailored for this market segment are viable possibilities to consider for revenue generation. Websites offering this information are also possibilities for generating online revenue from products and services, ads or even affiliate marketing when they provide strong information to the Baby Boomer market.

# Financial Services

As the Baby Boomer generation continues to age, one of their primary concerns in addition to health care is financial planning. As individuals are living longer and retiring early, it is more important than ever to protect assets and generate income for the duration of an individual’s life. Businesses within the financial field or insurance field are in demand for this age demographic and anything related to the field presents viable business opportunities.

# Travel

A common hobby for retirees is to travel. Travel services both offline and online are possible considerations for revenue generating ideas to target to this market. In addition to travel related services, travel amenities or even accessories are also possibilities. For example, you may offer special luggage or luggage tags, or even specialized packages that are marketed directly to Baby Boomers.

# Volunteer or Fundraising Possibilities

The Baby Boomer generation is fond of volunteering for a variety of causes. So, products or services that donate money to non-profit causes would be a great consideration. While almost any cause is a great opportunity, selecting the most popular organizations or causes to donate for will allow you to have additional visibility for your business efforts.

Also, travel services that organize volunteer vacations either domestically or abroad could be possibilities. Many Baby Boomers are looking to combine their leisure activities with raising money or doing something for those who are less fortunate.

# Vintage Products

Baby Boomers are often fond of items that remind them of their past, or even the time era of their parents. Selling those exact products or products that resemble those brands is an excellent way to profit from this demographic.

# Teaching

Baby Boomers are considered to be a generation of Do’ers. So, they are more likely to continue learning and trying new things than from other generations. Consider offering classes for scrap booking, learning a foreign language or for cooking, marketed to the Baby Boomer generation. You may be able to do this in local retail stores, or at the local college.