What is so special about Kanchipuram sarees

What makes Kanchipuram silk sarees in Sri Lanka so special is the intricate design that is woven into each one. The sarees are made from exquisite silk and feature elaborate borders and designs. They often have a gold or silver zari border, which gives them a luxurious look. In fact, Kanchipuram sarees are some of the most expensive sarees around.

Kanchipuram sarees are popular all over India, but they are especially loved in Tamil Nadu. Many brides choose to wear Kanchipuram sarees on their wedding day, as they are considered very auspicious. Celebrities such as Aishwarya Rai Bachchan and Deepika Padukone have also been seen wearing these beautiful creations and have helped to make them popular all over the world. Kanchipuran silk sarees are not only popular in India but in other South Asian countries as well, such as Sri Lanka. They make the ideal formal attire for special occasions. These sarees are handwoven and the intricate designs that are woven into them make each saree unique.

The combination of colours used in these sarees is also very important. Different colours have different meanings and can be used to express different emotions. For example, red is considered a happy colour and is often used as Indian wedding sarees. Gold is often used to add an element of luxury and opulence to the design.

Kanchipuram silk sarees in Sri Lanka are known for their high quality and durability. They can last for many years if they are taken care of properly. So, if you want to buy a special piece of clothing that will give you a unique and elegant look, then you should definitely consider buying a Kanchipuram saree.

Pros of Email Marketing

Often, reports bring forth that email marketing is just next to search engine marketing in terms of generating revenue. Email marketing is the internet counterpart of traditional direct marketing which used to overwhelm post boxes almost everyday with bunches of sale coupons, merchandising pamphlets, and sale slips.

There are certain advantages of email marketing in comparison to traditional direct marketing. They are discussed as follows:

1. An exact return on investment can be tracked with respect to email marketing. Often such return has proven to be pretty high if it has been done properly. On the contrary, probability of successful reaching of postal mails exactly to the customers addressed is always lower; the cost of tracking successful mail sending to customers is higher than that of sending emails; hence calculation of return on investment is difficult and happens to be lower than that of sending emails.

2. There is always a scope for customers to choose whether they want email promotions or not. For that, the customers are offered to register with advertiser and subscribe to merchandise promotions. Thus, the number of unsolicited mails in customers’ inbox can be reduced. On contrary, traditional business promotional mails have never offered customers’ with flexibility of choosing to be informed or not.

3. Email promotions have greater possibilities of success than traditional direct marketing through postal mails as more than half of Internet users check or send email on a typical day. Thus, they get sufficient time to ponder over the promotion and decide about their purchases and also disseminate the information about the marketing email while socializing. But, most of the consumers open mailboxes at the end of the day. Therefore they get scant time for considering merchandises, deciding purchases or disseminating the informing of the merchandising mail to others.

That is why businesses prefer email marketing over traditional direct marketing using postal system. Such preference helped email marketing to thrive.

What Is a Marketing Database and How Is It Used?

Simply put a marketing database is a list of customer information compiled into a list in which you can send information about your products, services and current sales promotions. There are many avenues that can be used to collect customer information. A business must be very careful in collecting customer information.

Collecting Customer Information

People in general do not like receiving “junk mail.” That also includes “Spam” through e-mail. By building a solid customer database a business can avoid sending junk mail or Spam. Privacy is taken very seriously around the world. Most countries have privacy laws governing what can be done with customer information.

A Privacy Policy is essential for both a “bricks and mortar” business as well as Internet businesses. Explaining to customers that their information is secure and will not be sold will build trust and confidence in your company.

One way to collect customer information is through surveys. These can be in the form of customer satisfaction surveys or new customer surveys. You might want to offer a gift for answering the questions. The gift does not have to be extravagant.

A business can also collect information if it has a website and has a sign-up page for customers or has a checkout system. Of course there is the direct mail approach. Your company can send out a general marketing survey. The drawbacks to this method are; Higher cost, and longer return and process time. After receiving the surveys, the processing time will be lengthy, as the information must be entered into the database. One suggestion is to hire an outside firm that specializes in database management and surveys. It is easy to find these companies on the Internet.

Another way to build a database is to purchase mailing lists. Many people will put their names and addresses on opportunity list because they want to receive information a business is sending.

Putting Customer Information to Good Use

Once a business has its database built and sorted, there are many ways to use it to get the valuable information to customers.

Direct Marketing is a tried and true way. With this method the business sends out a mailing to its customers about a special or sale the business is running. When the business sends out their mailers, it is a good idea to include a coupon with a specific amount of savings. The savings can be in monetary form such as $10 or as a percentage like 20%.

There are some definite advantages to using direct mail for small business. One is the small business owner can manage the cost of the campaign. You can start out with a modest mailing in the beginning. This will allow you to gauge the response you receive. Remember, you do not want to be overwhelmed by the response. That would cause a worst disaster than zero response. This is one instance where “too much is better than too little” is not desired. You do not want to damage customer relations before they can happen.

Email marketing is another great way to use your database. There are numerous websites that can help you plan an email campaign. You might even want to invest in a program that let’s you design your campaigns. The easiest way to find these companies is do a web search. Type in the words “email marketing campaign” and you will get many results. Usually the first ten are the most popular. Make sure to visit more than one site before you make a decision. Many of these companies will offer a free trial or a low monthly fee.

In conclusion, customers are the life-blood of any business. Small business must use customer information wisely to compete with the large corporations. By building and maintaining a good marketing database the small business will be able to know the wants and needs of its customers. By using this database to offer customers special sales or services the business will continue to grow.

Kathy Rupert is a freelance writer and business consultant. She has had over thirty-five years experience in the business field. Kathy has a degree in Business Administration and Management with an emphasis on small business and customer service.