No BS Grassroots Marketing Inconvenient Truth 9 – Billboards Are Only Useful If You Can Read Them

Billboards are only useful if drivers can read them. Limit the copy to no more than three elements, six words, clean type, and a simple, easy-to-understand message. If you can’t do that, don’t waste your money.

The grand-daddy of outdoor advertising are the billboards. Billboards make impact, no doubt. It can be a very creative medium.

The only issue in question is if whether you can buy your billboards so that you get a good return. Billboards can be expensive. If you have a location that has high visibility, a billboard can help direct traffic to you.

But to bring in paying customers, is your money better spent elsewhere?

The only way to know for sure is trying and tracking.
Some times the price of the boards is negotiable and sometimes they’re not. Plus you have to consider the cost of production as well. Currently the standard is to produce your message on vinyl, which could cost you as much as a month or more of the board itself.

Location is important

Location is important as well. Usually the billboard companies price their boards on what they call a Gross Rating Point or GRP Showing. This term has no relation to the GRPs used in broadcast advertising. One rating point equals 1% of the market’s population. What you want to find out is the Annual ADT (Annual Average Daily Traffic.) This is the total number of vehicles passing the location in 24 hours based on counts taken over an entire year. Like in broadcast, you can figure out your CPM (cost per thousand) based on the relationship of the ADT to the price.

Also, consider doing a pre-ride. Drive by each location you’re considering to evaluate the approach. This is the distance measured along the line of travel from the point where the billboard first becomes fully visible to the point where the copy is no longer readable. See if there are any obstructions that may cut down on the visibility of your board.

If it’s winter, anticipate leaves on a nearby tree in spring. If its summer, anticipate earlier sun down on the drive home from work.

Are those boards lighted, and if so, at what time are the lights set to come on? Drive the locations during rush hour in each direction. See how much time people are spending at that location.

Here are a few important questions to consider:

Are they driving into the sun and therefore not seeing your board?
Is traffic flow unencumbered so there is less time looking billboards?
What else is at that location that is competing for the driver’s attention?
It could be other boards, signage, displays, scenery, etc. As long as you’re going to make a sizable investment, it’s best to know exactly what you’re getting for your money.

If you can’t get the billboard company to come down on the price, see if they have some not-so-desirable locations that they’re having trouble selling (usually in non election years). To create additional exposure, ask for some bonus boards, but you want them after your main campaign is running so you can use the existing vinyl instead of paying for extra.

Post Billboard Strategies

What do they do with the vinyl after the campaign is over? It could make a very interesting backdrop for a trade show booth, or perhaps it could be installed on the side of your building, if permitted.

More elaborate versions of billboards are wallscapes and spectaculars. Wallscapes are advertisements painted directly on building walls. Some walls can accommodate vinyl facings that are secured in a frame. Both have large-scale exposure and high visibility to vehicular and pedestrian traffic. They are generally geared for high density areas like downtowns.

Spectaculars are usually larger than 14′ x 48′ and positioned at prime locations in a market. Both require custom designing and are intended for long-term exposure. Obviously they are very costly so you have to evaluate very carefully what you’re objectives are in choosing this type of outdoor medium.

Bottom Line – You can get Free Instant Access to all 10 of the No BS Grassroots Marketing Inconvenient Truths when you visit [http://GrassrootsMarketingBonus.com].

And if you like the tips in these Inconvenient Truths, your are going to love Dan Kennedy and his co-author Jeff Slutsky’s new book “No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide To Growing Sales and Profits of Small Businesses.”

Spices Board Registration

1) Overview of Spices Board Registrationa) The Spices Board is the regulatory body comes under Ministry of Commerce & Industry that promotes Indian spices in the global market.b) The Spices Board was a bridge between Indian exporters and foreign importers for spices related products.c) The main responsible for Spices Board council was developing and promoting the export industry in India especially for spices related products.d) It is the one type of export promotion councils in India. Currently there are 37 export promotion councils available in India.e) Spices Board license was provided by spices board council, it was valid for 3 years only. The person requires to apply for spices board renewal 1 month before the expiry of the day.2) Functions of Spices Board Councila) It provides the financial assistance of development of export industries relating to the scheduled products.b) It supervises the standards and specifications for the spices related scheduled products.c) Carrying out inspection of spices, spices related products and storage premises for ensuring the quality of such products.d) Improving the package, development and marketing of the scheduled products outside India.e) Conduct the proper training program to the exporters and also organize the B2B meeting for the buyers and sellers. 3) Benefits of Spices Board Registrationa) If we can do any spices related export business then we must register in the member of spices board council.b) Spices board registered members can participate in various training programs that was organized by spices board council for improve their export business.c) There are various financial schemes available for exporters to develop their export business.d) They provide the proper guidelines to exporters about the various scheduled products and countries for export business.For more: https://registrationshops.in/spices-board-registration

Marketing the Professional $40-$55 an Hour Tutor

One of the most critical considerations if you’re going to charge a rate of $40-$55 an hour as a tutor is the marketing plan. How will you let everyone know about your great tutoring service? Well, let me show you.

Why do we market?
Simple answer to a simple question: We market so that people know about our business and use our services.

Who do we tutor?
The conventional target market for a tutoring service is the following: K-12 private and public school students. However, this is not the only market that needs tutoring. Do you have a large college population in your region? You may want to market your services to them as well.

What do we tutor?
You can tutor Math, Science, English, History, Foreign Language, Standardized Test Preparation, etc-anything and everything that a student could potentially need help in. There are a host of Standardized Tests aside from the ACT/SAT including: GMAT, GRE, LSAT, GED, TOEFL, AP, etc.

How do we Market to our Chosen Demographic?
Once you have pinpointed your target market, it’s time to consider how to reach that demographic. There are an assortment of marketing methods that you need to be aware of in considering how to reach your demographic. Here are four good mediums for marketing your service:

#1: Newspaper AD–Have a well-developed, professional banner ad in your local newspaper advertising your tutoring service. Run this ad on a consistent basis for 6 months to a year tracking how many customers have called you from looking at your newspaper ad.

#2: Direct Mailing–A direct mail-out is a fast and inexpensive way to reach your target audience. Call a direct mailing house to do a search for all homes with high school age students in your zip code. Then do a mail out. If it’s ACT/SAT time of the year, make ACT/SAT preparation your top priority in your mail out.

#3: Brochures–Leave professional brochures at your pediatrician’s office, dentist’s office, toy store, etc., anywhere and everywhere where moms and dads of school age children congregate. Of course, you must ask the owners of these facilities permission to leave the brochures before doing so.

#4: Give Speeches-PTA groups, Churches, and business groups always welcome guest speakers. Faculty in-service meetings are also a good place to give a guest lecture.

I hope this has been a helpful article on how to market yourself as a professional $40-$55 an hour tutor. Good luck!

Robert Weigel tutored on the side for $40 to $55 an hour during the recession. He was overloaded with requests for tutoring so that he had to hire tutors to work for him. Eventually, his tutoring-on-the-side became a $100,000 part-time business.

He is the author of How to Tutor for Cash Ebook which is available at