What Is Network Marketing Really?

Network Marketing is a marketing strategy it is a simple strategy based on referral or relationship marketing.

Other forms of marketing are Franchising, Affiliate Marketing, Direct Selling online Marketing and Traditional Retail all of these marketing strategies rewards participants in some way.

Perhaps an over simplistic explanation of Network Marketing is that is based on an agreement you have with a particular company to become an independent distributor who sells or distributes that companies goods and in return the company pays you a commission for the sales you generate.

Plus in Network Marketing your company will pay you a commission on sales generated by other people that you refer to the company, who become part of your team and like you, decide to become an independent distributor of that same company.

So let’s take a look at Network Marketing from a Network Marketers point of view.

Successful Network Marketers will tell you hands down, that Network Marketing provides the best income and lifestyle opportunity compared to anything else in the Market place. It is personally and financially rewarding, your income is virtually uncapped, there are no age barriers, other than to be over 18, there is also no specific tertiary educational requirements and in many cases no geographic boundaries, where ever a company operates you can build your business.

So how does it actually work?

Firstly you must agree to become an Independent distributor of a company. In most cases you will hear about a company from a friend, family member, work colleague or via some form of advertising either on or off line.

The process of joining a company while it may vary a little from one company to another, is essentially a matter of a person nominating or sponsoring you to become a distributor then you pay a nominal joining fee and place an order for products for your personal consumption and you agree to the policies and procedures of distribution for the specific company you have joined, and as is the case with most companies these days you place a monthly auto ship order that comes to you on a set date each month.

Once you have completed your application the person who sponsored you into your business will now work with you or will introduce you to the person and system that will teach you to do everything that you need to do to be successful.

Is there a magic formula that will guarantee your success?

Like all things in life of course there is a success formula it requires mastering the skills you need to master to be the success you see yourself as being. There are thousands of books CD’s DVD’s Blog’s web pages and programmes that will provide you with an exact blue print of how to be successful, but here is the word of warning, it requires hard work, commitment and persistence. Whilst in Network Marketing you are in business for yourself you are not in business by yourself. The person who sponsored you into the business wants to see you succeed because the more successful you are the more potential they have to be successful.

So what do most unsuccessful Network Marketers say about Network Marketing?

It doesn’t work I tried it and it didn’t work for me it cost me a lot of money and I got nothing out of it! I didn’t get rich like they told me I would, I went to the meetings I told my family and friends about it and they didn’t join! So I quit.

Unfortunately the talk of high income levels and luxurious and relaxing lifestyles often lure people to Network Marketing, the sad thing about that is that so many people who join the industry as a result of hearing only the reward side of the business do so to get the rewards not to become a successful Network Marketer. So when they have been in the business for a few months and they are not earning a heap of money they quit!

Network Marketing is a legitimate sound business that has been around since 1945 and it provides a phenomenal opportunity for those who love to help others and are focused on committed to what they do.

It takes time to build a solid business just as it does to gain knowledge and skill in any area of life. if you are seriously contemplating joining the Network Marketing industry I highly recommend you read Robert Kiyosaki’s book The business of the 21st Century, then once you have decided it is really what you want to do look for a product, company and a leader that you can become passionate about working with and get to work.

Email Or Direct Mail Marketing? Which is Best For Dentist List Marketing?

Email marketing provides the quickest and easiest way to market to your dentist list. If you are concerned about the environment, and want to be green, then email marketing is one way to preserve precious natural resources. But email marketing alone may not be enough to get you the results that you deserve.

Email and direct mail marketing can be a powerful combination of marketing weapons. Email can be delivered quickly and frequently. This is important because it can take 20 or more marketing contacts before a purchase decision is made. A follow-up direct mail piece delivered less frequently can add credibility and sustainability to your marketing message.

Maybe you don’t have a dentist list to market to or maybe your list needs updating. If this is the case, you might consider buying or building a new dentist list.

Buying versus renting

Marketing list providers will either sell you an email marketing list or rent you a list. When you rent the list, you send your marketing message to the list provider and they will email to your list for you. This can be a convenient option if you don’t have time, systems or expertise to do your own mailing.

When you buy an email marketing dentist list, you will actually own and take possession of the list. When you buy an dentist list, you can mail to the list as often as you like. Owning your list also allows you to test your marketing message. Send out test email blasts to smaller segments of your list to see which message pulls the best results.

However, when you own your list you may still need the assistance of a third-party email service. There are several available and, often times, the marketing list provider may provide this service for a fee.

You may think that buying dentist list is cost prohibitive. Many marketers find that the lifetime value of just a few new customers can easily pay for the cost of buying a dentist list. Still, you have options.

Most States have dental licensing boards that have lists of practicing dentists in every county for your state. The lists include the dentist’s name, street and email addresses, phone, and fax numbers. The lists may be free in some states, while others charge a fee.

The lists provided may not be formatted for an email marketing campaign, and you would have to do this yourself-however, software programs are available to purchase that will help with re-formatting the data. You can then create mailing labels for a direct mail marketing campaign. Most word processing program would be sufficient in generating mailing labels.

The First Rule of Marketing – And How You Trigger the Right Parts of the Customer’s Brain

Understanding how a mechanism works is often an essential key to make that mechanism behave in a specific way. The same goes for marketing. If you want your marketing initiatives to make an impact, your marketing messages must trigger exactly the right mechanisms in the mind of the recipient. One way of achieving this goal could be the simple “trial and error” approach, testing what works (while accepting the risk of spending a lot of money on something that might have the opposite effect), before you eventually stumble upon a method that works. Another approach could be to gain knowledge about how the human mind works – and use this knowledge to direct your messages directly at the right triggers.

One of the key differences between humans and other animals, generally speaking, is the ability to act based on rational thoughts, rather than mostly being controlled by instinct, apparent feelings and urges. If we meet an attractive representative of the opposite sex walking down Main Street, we control our urges, show respect and merely send a longing glance. A dog would have gone directly into contact, sniffing and humping.

To fully understand how the human brain works a brief introduction into anatomy is required. It is difficult to determine precisely when the brain appeared in evolution, but it is certainly not a new invention – in fact most scientists agree that it took its origins around 450 million years ago, before any animals lived on land. Our brain has evolved ever since and today it is a magnificent collection of approximately 20 billion neocortical nerve cell, which have a combined weight of 1400 grams – an impressing piece of machinery, superior to even the most complicated computer. The brain basically consists of three parts, which have not changed much, neither in form nor by function, since they were individually developed. Simplified it can be said that the construction of the brain is similar to the history of an old company, which has started out with a core department and then, as time went by, two other departments have been added. The evolutionary development of this ‘company’ has not been reviewed by a business developer – so layer upon layer have simply been added to the brain, without ever reviewing the functions of the previous ones. The newest addition is the cerebrum which handles the rational and philosophical thoughts – from religious beliefs to reflections upon the surrounding world, etc. The cerebrum is basically what differ humans from other animals – acting thoughtfully rather than on impulses (or at least; so we believe). The second-youngest part of the brain is the diencephalon, which (among other things) controls motor skills and learning – if you put your hand into the fire, you will burn your hand and you will likely have learned not to repeat the experience! The diencephalon also controls grief and happiness. The inner and oldest part of the brain is often referred to as the “reptilian brain” (basal ganglia), which handle the simplest of functions – focusing on you! You and your survival are the only topics of interest for this part of the brain. Contrary to what you might think; the reptilian brain actually controls most of how humans act. The two other parts tell the reptilian brain what they know and feel, but in many cases the reptilian brain controls the end decision – and if it does not sufficiently value the input from the other parts, it simply vetoes and makes the decision on its own. Brain scans show that the reptilian brain makes decisions in two milliseconds and makes you react rapidly to threads – while the rational parts would first need a visual impression, recognize the object, and then decide whether to flee or stay. The latter part of the process alone takes a minimum of 500 milliseconds – and that is a long time when faced with immediate threats (i.e. if a renegade truck is coming right towards you at a high speed).

The first rule of marketing!
As mentioned above, the reptilian brain is the high judge of decision making and it is only concerned with you. So if a salesman wants to communicate with the reptilian brain while selling trucks, it might not be successful to say “I think this truck is the best on the market” – as this part of the customer’s brain simply does not care what you think. Thus it would likely be more successful to say “YOU will find this truck absolutely suiting to YOUR needs”. Most salesmen enjoys talking about their product, but successful salesmen know that the customers basically does not care about anything else than themselves – so the trick is not talking about your product, but getting the customer to talk about himself. Furthermore, the trick to really excite the customer is to serve the arguments on a silver platter – as the reptilian brain screams: “What’s in it for ME?!” So if you want the customer to really participate and make a quick decision: Do not waste time thinking that he will translate a lot of information and observe an objective overview – you should rather use the word “YOU” repeatedly.

Simple choices of black and white
In addition to repeated use of the word “YOU”, it is also motivating for the reptilian brain to present the customer with simple contrasting choices like: “If you buy this truck, the sun will shine, you will never face unscheduled breakdowns, your customers will be happy, your economic stability will be saved and your business will grow – if you choose an inferior brand, you will face unpleasant problems”. A salesman often senses that a customer actually likes the product, but feels insecure and not ready to close the deal – saying, for instance, something like: “I am interested, but I think I will consider my options and wait to see what time will bring”. The persistent salesman might not let the customer off that easily, but rather try to identify the cause of the insecurity, which could be related to the expectations of the future haulage-business – and a response from the salesman could be: “No matter what you think will happen, we are able to accommodate your needs. If you think you will have many haulage-jobs, you should buy a Volvo FH with a full service contract. If you think you will have only a few haulage-jobs, you should buy a Volvo FM with a limited service contract.” – The alternatives are now black and white, easy to comprehend.

Visual stimulation
A third entry to the reptilian brain is visual stimulation. Human language is about 40 thousand years old and the written word is “only” 10 thousand years old. As mentioned earlier, the reptilian brain is about 450 million years old – more than 10000 times the age of our language. So if you really want to communicate with the reptilian brain: Do it via the eyes! If you see a text-sign saying “beware of snakes”, you might consider the risk of snakebites on a rational level, but your reptilian brain will not be acting at all. If you see a picture of a snake that is ready to attack, you are likely to be more alert than when reading the text message. If you see a video (motion picture) of a snake attacking, your reptilian brain will act! The reptilian brain works faster than the rest of the brain and it has the veto-power of decision making – and more than anything; it reacts to visual stimulation. Thus it is likely to have a positive effect on sales if the salesman can show and demonstrate a representative model of the product he wants to sell. If the customer can see it, feel it, hear it, smell it and try it – the sales effort is much more effective than if the salesman is simply telling the customer about the product.