Using Internet Direct Mail To Increase Your Company’s Profits

“I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses…Internet Direct Mail.

One of the most common mistakes many businesses make is putting up a website and then sitting around biting their nails waiting for people to come. This approach isn’t going to work. If you want people to visit your site, you’ve got to make it happen. And sending an e-mail invitation is one of the best ways to build website traffic and boost your company’s profits.

Of course, sending an e-mail to a random group of people asking them to “please come and visit our site,” isn’t going to work very well either. You need to get your e-mail to the right people and then give those people a reason to visit, or they won’t bother. The most effective way to achieve a high response to an e-mail marketing campaign is to follow these guidelines:

Identify Your Customers. Many companies make the mistake of creating an impressive e-mail marketing campaign and only think about exactly to whom they’re going to send it to at the last minute. Yet, choosing the right customers accounts for approximately 40 percent of the success of any marketing strategy.

Get your message into the right hands by using a mailing list. You can begin with your own in-house list–made up of people who have bought or shown an interest in buying from you in the past, and have specifically requested to receive information. Once you’ve compiled your list the success of your campaign will then depend on how you format your email.

The From Line. Think carefully about how people will react to the e-mail address that will appear in the from line. This address acts as a filtering devise for recipients and many will instantly delete your email if they don’t recognize the person who sent it, or feel that it isn’t legitimate.

The Subject Line. Avoid using the word free or save in the subject line. Many Internet users have spam filter software, which they set to instantly delete any message with these words included. Use short statements that tease the reader similar to those used in traditional printed direct mail.

The Headline. Begin your message with a powerful headline or lead sentence and identify the benefit to recipients right up front.

Offer Incentives. To boost your e-mail’s response rate present a free offer that can only be accepted if the prospect visits your site. Other options include offering the recipient $10 off or a 20% discount, free information such as newsletters and articles, or free shipping. If you can’t think of a free offer (you can) still stress the benefits of your site: money saving ideas, tips or news, links to useful resources etc. Don’t make these offers exclusive to the reader. Instead encourage them to forward the email to friends and colleagues. Try something like this: “Give this special offer to your friends by forwarding them this e-mail now. They’ll be glad you did!”

The Hook. State your offer in the first paragraph and provide an immediate response mechanism. Clicking on a link connected to a web page appeals to Internet users with short attention spans. Another option that works well is to encourage the recipient to pick up the phone and dial a toll-free number. Some companies are now building an online response form into their e-mail messages. These encourage the recipient to fill in their name, address, company, e-mail, phone number and any other information in the blank field and then hit a send button.

The Body. Keep the body text short and conversational. Short paragraphs and wide margins make your email easier to read. At the close of the e-mail provide another link and repeat your offer again.

Include a Call to Action. Make sure your email tells your reader about the benefits of your product or service and gives him enough information to make a decision. Then tell him clearly and simply what you want him to do: visit your web site, sign up for a newsletter, renew a subscription. Finally, get him to act NOW! Because if he doesn’t click on your link right away, he probably never will.

Opt in, Opt Out. The two rules of email marketing are to always mail only to opt-in lists (a database of e-mail addresses that have been willingly submitted as a request to receive information). And to make sure you provide a mechanism for recipients to opt-out. The former is easy–only e-mail to genuine opt-in lists. For the latter include a paragraph at the end of your email that tells the recipient how to opt-out. Never send an e-mail without including an opt-out option. In addition new Can-Spam legislation requires that a physical postal address be included in your mailing. Follow these simple rules because you do not, I repeat, do not want to be labeled a spammer.

HTML versus Plain Text. Deciding whether to use plain text or HTML primarily depends on what you’re selling. For example, if you’re selling clothing or CDs, the graphic format of HTML allows recipients to see pictures of the product and tend to be more captivating. If in doubt offer two lists: one in plain text and the other in HTML. That way you can let your subscribers decide.

What Response Can You Expect. A recent survey of advertisers conducted by the Direct Marketing Association found that e-mail marketing was the strongest (compared to several other forms of advertising) in customer retention, and generated the most online traffic. In addition, research suggests that email marketing typically delivers twice the response rate of paper direct mail at about half the cost.

How to Earn $100 a Day With Article Marketing Like CLOCKWORK (2 Techniques That Work Right NOW)

Is article marketing still a viable way to earn a full time living online? What about if my goals are a bit smaller… and I only need $100 a day to start? Has creating content for off site syndication been discounted by the search engines, or is still a great way to get copious amounts of free traffic that converts like crazy? In this article we are going to take a quick and easy look at how to earn an extra $100 a day using nothing but free content, and answer a few common questions that many newbies have before they begin to boot. Curious to know more? Continue reading as we take a closer look below!

Is article marketing still a viable way to generate traffic, or has it “jumped the shark” in 2012?

Good question! The truth is, I can honestly say that after writing over 6000 articles as of February of 2012 that have generated many millions of new readers, I still start every day with 90 minutes of cold hard content creation. (articles that are explicitly written for the purpose of submitting to the article directories alone)

Why?

Because not only does it still work like gangbusters if you know what you’re doing…..in some niches, including the “entrepreneurial” one, my article traffic is actually doing better than ever!

The EASIEST way to earn $100 a day using content?

Very simple. I’ll give you 2 techniques that work wonderfully well right now, and should continue to work wonderfully well for the foreseeable future as well.

1 – The Big Bully Technique

You simply create as much content, much like what I’m writing right now, as you can and literally try to “intimidate” everyone else in your niche, by sheer volume. You use these articles to drive traffic DIRECTLY to the vendor’s sales page through a root level re-direction. (in other words, you don’t create a landing page yourself, you forward your interested readers directly to the affiliate offer itself if they want to learn more after completing the article)

The key to earning $100 a day? Make it about the MATH and not the marketing. Pick offers that have an EPC of $100 or over, and simply reverse engineer the amount of content you need to create to get 100 visitors or more to the sales page. Easy, right? Very simple…and this is a function of quantity, sheer will and being a “bully” about your niche!

2 – The Content Community Continuum

I call this approach a funny name….simply because of how it works when fully deployed, which is a bit beyond the scope of this article, so I’ll keep this very simple. You create content (much like this article) that is designed to build your community (your list). You then create a product, service or offer around your niche and sell that to your community.

The process funnel is very simple, and can be done without a blog, without social media and without anything other than a simple straight line structure that looks like this:

Articles. Opt ins. Offers.

The key to earning $100 a day? Simply have a premium priced offer that matches a small segment of your communities needs…..and rather than focusing on making a small sale of $100 a day, instead….focus on selling higher end services to a fewer amount of people per month. (but where each transaction has a much higher value)

For example?

3 $997 coaching clients a month is the same revenue as needing to sell 1 $100 eBook a day….and to be totally honest with you, it’s a whole lot EASIER to boot!

Direct Sales Training – Are You Smarter Than a Junk Dealer?

Most of us balk at being called a junk dealer, but follow along with me.

One of Napoleon Hill’s stories in “Think and Grow Rich” made me consider how many of us aren’t even good junk dealers. Sometimes you think you’ve hit the mother load in your business – a great customer, a superstar recruit, the next big promotion – and then something happens and you call it quits. You figure you’ve tried EVERYTHING and NOTHING WORKS. You think it’s not meant to be, so you give up hope and give up striving.

Guess what? You’re right. You’re also wrong.

In Hill’s story, a man “was caught by the ‘gold fever’ in the gold-rush days, and went west to DIG AND GROW RICH”. His hard work proved his claim to be the richest in Colorado, and after more time, sweat and money, they reached a break-even point with the venture.

And then the vein was lost.

Oh, they kept drilling, digging, searching, and scrambling to find the vein, but invariably, as most sad stories do, this one ends with the decision to give up, sell everything and return to the life he once knew.

But for one savvy junk dealer, this is not a sad story.

You see, he bought all the equipment from the man for pennies on the dollar and then made a brilliant decision: he hired an expert to advise him on what to do next.

After crunching a few numbers, the expert said that the first man’s didn’t know what he was doing. In fact, ‘his calculations showed that the vein would be found just three feet’ away from where the first man quit.

The junk dealer became ridiculously successful mining millions from the very vein that was thought “lost” by the first man.

One man’s trash is truly another man’s treasure.

Now the first man didn’t “just quit”. He kept trying for months after he first struck gold. Had he sought expert help, though, he could have saved himself a ton of time, money, energy and the humiliation of apparent failure.

Do you think you’re smarter than a junk dealer?

No doubt the first man thought he knew exactly what he was doing – and that he was doing it right. He did strike gold in the first place. He was successful at first, wasn’t he?

How could a junk dealer know more than he did about mining gold?

The point is the junk dealer didn’t assume he knew more than anyone. He sought out an expert to handle the details he was unclear about. As a result, the price he paid for that wise counsel paled in comparison to the great riches he mined from his claim.

Many times MLM and Direct Sales reps do the very same thing: struggle for months with what you THINK you know to be the gospel truth about running your business. You might even listen to a few voices in your up-line that offer advice to you about the best methods of prospecting. But are they truly experts? Nope. They should be experts on running their business, NOT running YOUR business. Just because they’ve been successful in the past doesn’t mean their advice will serve YOU in the present – or even into the future.

This is a CRITICAL mistake that so many people in this business make.

It is unreal how many people say “I just do what my up line tells me” blindly obeying every command from their up line. Lest you think I’m being one-sided here, it’s even MORE unreal to me how many people choose to ignore completely the advice their up line gives them, and then struggle to be successful, ultimately quitting because “that MLM stuff doesn’t work”.

So what should you do? Be at least as smart as a junk dealer.

Don’t assume you know everything – you don’t or you’d be at the top of your pay scale in your company.

But don’t assume your leaders know everything either. They can’t possibly be expected to know everything under the sun about running your Direct Sales business – chances are good they built most of their “empire” using outdated tactics that barely work for them anymore. There’s no way they have time to learn Internet Marketing Strategies, Direct Response Strategies, Bulk Mail strategies, P2P Strategies, and any other strategies that come down the pike in the next 5-10 years. At best, they’ve picked up a few things that work for them, but that doesn’t guarantee it’ll work for you.

Don’t be afraid to ask for expert advice. And don’t be afraid to invest in your business education. Experts are rarely free, but their advice is sound and usually guaranteed for the price you pay. And the cost of that investment always pales in comparison to the return on the knowledge you’ve gained.